The perfect sentence length. If you don't know, read it here first. 
Tip Sheet Credibility: 8
created by CopywriterJen
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Tip Sheet
| Always vary your sentence lengths. Texts read much more naturally if it is a mixture of longer and shorter sentences. Uniformity is not usually sensible. Tip Credibility: 8 (Best Tip!) |
| Use short sentences in your direct mail letters. The easiest sentence to read is just eight words. The average length for easy reading is 16 words. Any sentence longer than 32 words should be cut down - ruthlessly. Tip Credibility: 7 |
| Mix in your main features and benefits in bullet or point form. Most readers like to skim and this is a great way to get your most important points across fast. Tip Credibility: 7 |
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