Search Engine Marketing w/o Proper Strategy = Poor R.O.I. 
Tip Sheet Credibility: 11
created by 48dayscoach
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| It typically takes 7 times of seeing your brand before a visitor converts to a customer. That means you have to get the product in front of them 7 times -- and that means trading their contact information (name and email) for something valuable from you. Tip Credibility: 16 (Best Tip!) |
| Give first time visitors to your site a reason to return again and again and again. Keep your site fresh and vistors and search engines will love you for it. Tip Credibility: 12 |
| You have to do a careful analysis of the keywords that you want to target and focus on those with greater commercial intent. Even though some keywords might bring a lot of traffic, they may be more harder to sustain and more difficult to give a good ROI. Tip Credibility: 9 |
| Prospects do not typically buy on the first visit. Therefore, you should have a strategy to persuade them to opt-in so that you can build a relationship with them. Focus on building and maintaining trust.
Remember...TRUST wins customers for life. Tip Credibility: 6 |
| Before spending time optimising for your chosen keywords TEST them first by paying Google to appear on page 1. See if they convert. This will save you months of uncertainty and bring you profits sooner. Don't waste time SEO'ing the wrong words ;) Tip Credibility: 6 |
| Focus on creating a spiderweb of links that point back to you. Use multiple sites to build your reputation and ranking for key terms. When you do this successfully, you are seen as the #1 expert in your niche area. It takes time, but it's worth it. Tip Credibility: 5 |
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