Make Your Business Writing More Persuasive 
Tip Sheet Credibility: 28
created by CopywriterJen
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Tip Sheet
| Use simple words that everyone understands, then everyone will understand. Good copy is sometimes criticised for having a child-like quality. This is deliberate; if a simple person can understand it, everyone can understand it. Tip Credibility: 50 (Best Tip!) |
| Turn negatives into positives. E.g. instead of ‘if your pain doesn’t ease, we’ll refund your money” say “You’ll be pain free or we’ll refund your money”. Tip Credibility: 50 |
| It's wise not to try and be funny in your direct mail letters. . .unless you are a very good writer (indeed). Tip Credibility: 7 |
| When writing a sales letter count the number of times you use the word "you". The more I talk about "you", the more interested you are in what I have to say. Ideally "you" should occur two to three times more frequently than "we" or "I". Tip Credibility: 6 |
| Remember to use persuasive subheads to summarise your message for the 'skim readers'. Well-written subheads complement a powerful headline, help make your piece more persuasive and lead time-pressured readers to your call to action... Tip Credibility: 5 |
| Want to write more persuasively? Find examples of persuasive writing and copy them out (as practice, NOT to use!)so you subconsciously absorb effective techniques. It's another useful method for improving business (and fiction) writing technique... Tip Credibility: 5 |
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