How To Write Persuasive Sales Copy 
Tip Sheet Credibility: 13
created by Jag Foo
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Tip Sheet
| Write as if you're telling a good friend about the product or service - it will make your writing seem more natural and not overtly salesy which can put many people off. Tip Credibility: 31 (Best Tip!) |
| Remember, the reader really only wants to know WIIFM, what's in it for me? So answer that question early and often. Tip Credibility: 12 |
| Include testimonials. Potential buyers are always very interested in people who have successfully used a product or service. Tip Credibility: 10 |
| Give screen shost or video proof of results using the product or service you are writing sales letter for. Explain the benefits and let your prospective customer imagine good feelings about the product. Tip Credibility: 6 |
| Read and reallly study "Influence" by Robert Cialdini - there are some real nuggets in there! Tip Credibility: 5 |
| Incorporate a story. People loves to hear stories. A great story can be hypnotic. And can suck your audience right in.
Once you got their attention, they are more inclined to read the rest of your sale copy. Tip Credibility: 4 |
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