How To Use Twitter as Marketing Tool For Local Businesses 
Tip Sheet Credibility: 9
created by smbusinesscoach
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| Get your clients on Twitter or find out which ones are on Twitter and if you have a cancellation Tweet out an available slot at a discount to you don't lose the time. Perfect for service industry like hair stylist, massage therapist, etc. Tip Credibility: 10 (Best Tip!) |
| If you offer an offline marketing package, include a keyword focused Twitter account in the package (along with accounts with the same username for other Web 2.0 properties such as Facebook). Services, such as finding followers, can also be offered. Tip Credibility: 9 |
| Start by collecting an email list consisting of customers. Set up a Twitter account for your business and invite them to follow. They know you or are your clients already so will tend to follow closely and promote for you too. Tip Credibility: 8 |
| Use Twitter as an employee management system. If your staff is young (like fast food or restaurant) it's a great way to update schedules, cancel if slow, or even find replacements if employee is sick at last minute, etc. Tip Credibility: 6 |
| When using search.twitter.com add a location filter to search for tweets near your location. for example near:NYC within:15mi would return tweets within 15 miles of New York City. You can also use Zipcodes. Tip Credibility: 6 |
| If a restaurant, offer great meal discounts for those who follow you. Send out an hour before lunch & dinner. Tip Credibility: 5 |
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