How to "kill" ideas? 
Tip Sheet Credibility: 4
created by SIT- Systematic Inventive Thinking
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Tip Sheet
| Use these idea killing phrases:
"it is too innovative", "We've already tried it once", "If it’s so clever, how come nobody has done it before?", "It’s nice in theory", "We’ve seen this at an exhibition" Tip Credibility: 4 |
| Additional idea killers:
“It will cannibalize our products.”
“It’s only a niche market.”
“We can’t compete with our won distributors.”
“Its too easy to copy. The competition will do the same in no time.”
Tip Credibility: 4 |
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