How to build a search engine friendly real estate website 
Tip Sheet Credibility: 7
created by Kevin Harper
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| Hold local meet ups with from networking online through Twitter, Friendfeed, YouTube, Facebook, Myspace -if anyone is on myspace anymore:). Great way to strength relationship by using online & offline. it leads to referrals, links, guest posts, etc. Tip Credibility: 8 (Best Tip!) |
| Yes create a site for your local RE biz, but also create a state, or country wide site with other real estate agents all working together to create quality content. then use the site to drive traffic & link love to your local site. Gr8 way for JV's too. Tip Credibility: 5 |
| Use authority sites like Squidoo, Hubpages, Scribd, Flickr, etc. to rank on the long tail keywords. Create a Google maps mashup with flickr to grab more virtual real estate for your off line sales. Add content about local area to beef up content. Tip Credibility: 5 |
| The quickest and least expensive way to get a real estate website launched that is reasonably search engine friendly is to use a Wordpress blog. They are quick and easy to set up and allow for easy website management. Tip Credibility: 4 |
| For the more advanced search engine friendly real estate website, Joomla is the best option for a CMS. While harder to learn than Wordpress, a good Joomla developer can do amazing SEO to capture long-tail and ultra-competitive regional keyword traffic. Tip Credibility: 4 |
| IDX or RETS (MLS search on your own site) is extremely important to buyers. Stay away from framed, subdomain-hosted, or Flash-based IDX, as these don't provide any SEO benefit. Use IDX hosted on your own domain so Google can index listings on your site. Tip Credibility: 4 |
| Do keyword research to find out which keywords people are using to search in your area before spending a lot of time or money on SEO. Your SEO consultant should do this for you. Sometimes assumptions about which keywords people use are not accurate. Tip Credibility: 4 |
| Once you've done some keyword research and identified a hundred or more keywords ranked by number of searches per month, calculate the KEI (keyword efficiency index) to help decide which ones will produce the best return on investment. Tip Credibility: 4 |
| Don't post keyword lists on your website and expect to rank well for them. Keyword rankings are obtained by writing quality content around each keyword you want to rank for, then getting quality backlinks using those keywords pointing to your website. Tip Credibility: 4 |
| Write as narrowly as you have time for about local neighborhoods, subdivisions, developments, etc. Set aside time each day or each week to write about more of them. In a year, you will be proud of all that content, and Google will reward you for it. Tip Credibility: 4 |
| Write as specifically as possible about your area, rather than in broad, generic terms. Ultimately, SEO success requires an intentional effort to go after specific keywords, and is not achieved by random writing with no keyword research behind it. Tip Credibility: 4 |
| Don't rent your website from a boiler plate (cookie-cutter) real estate website company. Instead, invest in your own site so that you own the webhosting account, content management system, design, and content. This makes your real estate site portable. Tip Credibility: 4 |
| It's best to choose a domain with your most coveted keywords in it in the correct order. That is not always possible, but you should use your keyword research to pick a runner up if your first choice isn't available. Tip Credibility: 4 |
| Get the help of an experienced SEO before choosing a domain if you are uncertain how to do basic keyword research. Choosing the right domain can make the difference between ranking well in two months vs. one year from now. Tip Credibility: 4 |
| If your marketing strategy is to count on organic search, don't be concerned about using domains other than .com if it has good keywords in it. This is controversial, but I've seen good SEO results. You can redirect a pretty domain for your biz card. Tip Credibility: 4 |
| SEOs agree that the meta keyword field is useless for ranking. Many SEOs use it out of superstition more than anything else. Focus on using your targeted keywords naturally in your content and heading tags, and you can ignore the keyword met tag. Tip Credibility: 4 |
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