How can local businesses use the web to promote themselves 
Tip Sheet Credibility: 12
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| Look for local small biz groups on Facebook. I was able to build personal relationships with many potential customers before I even opened. Bid on several jobs before opening b/c of FB. People go to a biz that they trust. Personal contact builds trust. Tip Credibility: 25 (Best Tip!) |
| Merchant Circle also offers a great place for local businesses to register their company on line. They offer several additional features like, blogs, coupons, reviews and connecting with other local merchants Tip Credibility: 15 |
| Set up a blog that is related to your business but instead of talking about what you do, talk about the industry in general. I do this for my business. Business site - http://www.media-freaks.com, Blog - http://blog.media-freaks.com Tip Credibility: 8 |
| Local businesses should use the web as a networking tool. They should focus on two things: creating a consistent identity and then building a network of contacts, clients and prospects using the most effective tools available. Tip Credibility: 7 |
| Lots of people are flogging SEO as the way to get traffic to local websites. I don't think it is worth the effort. You need other more engaging methods to build local customer relationships. Tip Credibility: 7 |
| Start by focusing on who you want to reach and ask yourself where you can find these people on the web. Tip Credibility: 7 |
| The reason most people fail with their blog is that they don't stay with it long enough. They post 10-15 times, don't see comments or Page Rank and give up. They don't pass the time/quality test. Post as if you knnow there are 5,000 readers. Tip Credibility: 7 |
| Use some social media to communicate with your local community online: Youtube, Facebook, Twitter, etc. Tip Credibility: 6 |
| Local businesses have a great advantage to drive traffic to their website or sales pages through offline methods. Put up some flyers, drop business cards, do local classifieds, maybe a radio spot and drive it to your site or blog, it works great! Tip Credibility: 6 |
| Get registered in Craigslist, USFreeads and any other directories. It's free and it allows other people to find you. Tip Credibility: 6 |
| Create a blog to offer interesting information to customers and prospects. Then promote your blog. Tip Credibility: 5 |
| It's free to claim your local listing on Google Maps & you don't need a website. To get started you'll need a Google account.
Complete your full business profile - include your business description, address, phone, hours etc. Even add a coupon!
Tip Credibility: 4 |
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