Common banner mistakes 
Tip Sheet Credibility: 36
created by pinsondigital
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Tip Sheet
| Don't use dark text on a dark background, same for a light text on light background. It makes the message you're trying to get across very difficult to read. I see this more often than any other problem in banners/posters/cards/etc. Tip Credibility: 87 (Best Tip!) |
| If you must use all CAPS, please select a sans serif font. Nothing worse that using a script font in all caps for readability. Tip Credibility: 39 |
| The technique that works for classified ads also works for banner ads. Don't attempt to "sell" on a banner ad. Rather, entice the viewer to take steps to get more information ... pick up the phone, click on a link, fill out a form, etc. It works! Tip Credibility: 29 |
| Design it then step back about 8 feet from the computer. It needs to be readable from there in order to be eye-catching. Tip Credibility: 12 |
| Don't overuse photoshop special effects like big drop shadows and textures.. It's distracting and can really start to look tacky. A simple banner with nice image use often works best. Tip Credibility: 7 |
| 1. Including TOO much information. KISS applies
2. Using the same colors as the surrounding surfaces so the banner blends in.
3. Trying to be too elegant and making it hard to read
4. Making it TOO simple and not having any impact
5. Too small to read Tip Credibility: 5 |
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