5 Steps to Banner Design Success 
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| 1)With the advent of digital printing, what you can do with vinyl banners has greatly expanded. No longer are you locked into text only phrases like "For Sale" or "Grand Opening." Now, anything you can imagine, you can put on a banner.
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| 2Just what makes a good banner? There are five key elements that go into the overall design of a banner.
1. Material
2. Size
3. Fonts
4. Contrast
5. Graphics Tip Credibility: 4 |
| 3) Material
Banner material falls into one of three (3) general categories; lightweight, standard and heavyweight. Lightweight banners are generally 10 ounces and are great for indoors and short-term outdoor use. Tip Credibility: 4 |
| 4) These are great for birthday parties, office celebrations and the like. This banner will not be outdoor durable over any length of time. Tip Credibility: 4 |
| 5) Standard weight banners are generally around 13 ounces and are perfect for outdoors. They also work really well indoors if you want to reuse them from season to season. Tip Credibility: 4 |
| 6) For example, if you have an annual spring sale, this weight of banner can be used for many years and will look as good for your 5th annual sale as it did during the first one Tip Credibility: 4 |
| 7) Heavyweight banner is 17 ounce and above. This is really only needed for extreme outdoor conditions and is generally not need for any other purpose. Be wary of a banner printer pushing this weight on you for a normal banner application. Tip Credibility: 4 |
| 8)Size
Bigger is not always better in the world of banners. The size of your banner must be appropriate for the viewing distance and the place it will be installed. Tip Credibility: 4 |
| 9) We have all seen very tiny banners on the side of a large building that is totally unreadable unless you are standing right next to it. The reverse can be just as bad. Imagine having a 4'x8' banner installed on a 8'x10' wall. Tip Credibility: 4 |
| 10)A general rule is that you need 1" of letter height for each 10' of viewing distance. If your banner will be viewed from 50' away and you want 3 lines of text, you need 15" just for the lettering not to mention white space separating the line. Tip Credibility: 4 |
| 11)Fonts
The fonts that you use are critically important. Your font should be readable yet consistent with your brand image. The absolute worst thing you can do is to use a script font and use all capital letters. Tip Credibility: 4 |
| 12)Contrast
There are two type of color contrast that we need to look at. The first is font contrast and the second is the contrast between the colors used on the banner and the color of the location the banner will be installed. Tip Credibility: 4 |
| 13)The second, and often overlooked, area of concern is the contrast between the background color of your banner and that of the surface you will be mounting it. Tip Credibility: 4 |
| 14)What is the point of having a banner that is "brick red" and then mount it against a red brick wall? The banner will completely disappear on the wall. Tip Credibility: 4 |
| 15)Graphics
This is where full color banner printing comes into play and that is the implementation of graphics. Gone are the days of only using text on a banner and here are the days of near photo quality graphics. Tip Credibility: 4 |
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