Jenny Hopkins 
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Tip Timeline
The latest tips I've posted to TipDrop.
| Turn negatives into positives. E.g. instead of ‘if your pain doesn’t ease, we’ll refund your money” say “You’ll be pain free or we’ll refund your money”. Tip Credibility: 50 |
| Use simple words that everyone understands, then everyone will understand. Good copy is sometimes criticised for having a child-like quality. This is deliberate; if a simple person can understand it, everyone can understand it. Tip Credibility: 50 |
| It's wise not to try and be funny in your direct mail letters. . .unless you are a very good writer (indeed). Tip Credibility: 7 |
| When writing a sales letter count the number of times you use the word "you". The more I talk about "you", the more interested you are in what I have to say. Ideally "you" should occur two to three times more frequently than "we" or "I". Tip Credibility: 6 |
| There is only one way to make and keep friends. It starts and finishes with learning to like yourself. People are drawn to those who are relaxed and let relationships grow at their own pace. In other words, don't try so hard,and the friends will come. Tip Credibility: 7 |
| Have Adwords had their day? People searching on the Internet are getting wiser all the time and many of us now instinctively ignore them in favour of those organisations that have reached page 1 naturally. Your money is better spent on SEO. Tip Credibility: 49 |
| When you give out information or advice on Tipdrop, it's a really good idea to avoid acronyms. OEM/ODM? Even if three-quarters of Tipdrop readers know what these letters stand for, you are automatically alienating the quarter that don't. Tip Credibility: 47 |
| Accepting sadness in your life will help you appreciate happiness when that follows. Don't fight being sad. Read a good book (or two), listen to your favourite music, make an effort to be busy but also give yourself time to reflect. It will pass. Tip Credibility: 5 |
| Get your house in good order before you put it up for sale; otherwise you leave yourself open to problems being discovered in the survey and then having to reduce your price at the last minute. We've done this with six homes and it's worked every time. Tip Credibility: 4 |
| People who are born deaf often have poor literacy skills because english is their second language. Please don't rely on subtitles which they may not be able to read. You need to use videos in sign language. I work for a deaf charity. Trust me. Tip Credibility: 5 |
| With a new cat sit on the floor and reach out with your hand, palm up, keeping it BELOW the cat's head. She will 'nose you'. Stay still, don't make any sudden movements. I've had cats all my life, including nervous 'rescues'. Works every time. Tip Credibility: 6 |
| Owning a business is never plain sailing. But that's part of the key to entrepreneurial success: it's not what happens to you or the obstacles that come up. . . it's how you tackle them. Losers adopt a bunker mentality. Winners think 'Opportunity!'. Tip Credibility: 2 |
| Use short sentences in your direct mail letters. The easiest sentence to read is just eight words. The average length for easy reading is 16 words. Any sentence longer than 32 words should be cut down - ruthlessly. Tip Credibility: 7 |
| Okay, are you ready to discover the ten most powerful words to use in your next direct mail letter? Here they are. Free. New. Easy. You. Secret. Power. Guarantee. Profits. Cash. Money. Use them well and watch your profits soar. Tip Credibility: 2 |
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